When Massachusetts Governor Michael Dukakis ran for President against George H. W. Bush in 1988, he made competence one of his major campaign themes. Instead of claiming to be a visionary politician or a champion of liberalism, Dukakis highlighted his technocratic managerial expertise. “This election isn’t about ideology,” Dukakis argued, “It’s about competence. It’s not about meaningless labels; it’s about American values — old-fashioned values like accountability and responsibility and respect for the truth.”

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